Analisis Motivasi Wisatawan Terhadap Keputusan Berkunjung di Desa Wisata Lamajang

Authors

  • Syawaluddin Lingga Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI
  • Zia Kemala Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI

DOI:

https://doi.org/10.32659/jmp.v1i1.200

Keywords:

Tourist Motivation, Visiting Decisions, Tourism

Abstract

Analysis of Tourist Motivation on the Decision to Visit in the Lamajang Tourism Village was a study conducted to see the effect of tourist motivation to increase visiting decisions. If there was an influence in the decision to visit, then the motivation of tourists provided an increase in the decision to visit. But, if there is no influence in the decision to visit, then the motivation of tourists does not provide an increase in the decision to visit. The research method used was a quantitative research method with descriptive analysis with verification approach. Data collection techniques were observations, interviews, and questionnaires. Primary data sources were obtained from a questionnaire of 110 respondents. The results showed that the variable Tourist Motivation influenced which decision to visit. It can be seen from the increase of Tourist Motivation can provide an increase in Visiting Decisions. In addition, Tourist Motivation was also influenced the Visiting Decision. Based on the results of the Determination Coefficient Test showed that the variable Tourist Motivation gave effect as much as 31,2% and the remaining 68,8% is influenced by other factors were not examined in this study. Based on these results it can be concluded that Tourist Motivation had had an influence in improving the Visiting Decision.

References

Arikunto, S. (2014). Prosedur Penelitian. Jakarta: PT. Rineka Cipta.

Dewi, N. (2019). Pengaruh Media Sosial (Instagram) Terhadap Motivasi Berkunjung Di Dago Dreampark. Bandung: Program Studi Manajemen Pariwisatata S-1 Stiepar.

Juwita, A. R., Rahmafitria, F., & Rosita. (2017). Pengaruh Persepsi Masyarakat Terhadap Pengembangan Desa Wisata Ciburial Kabupaten Bandung. Tourism Scientific Journal,3(1).

Kotler & Keller. (2009). Manajemen Pemasaran. Jilid 1.Edisi ke 13. Jakarta: Erlangga.

Kotler & Amstrong. (2012). Marketing Management. New Jersey: Pearson Edition

Krimayanti., Maryani, E., & Somantri, L. (2018). Pengaruh Faktor Geografi Terhadap Keputusan Berkunjung Ke Kota Bandung. Tourism Scientific Journal, 4(1). DOI: https://doi.org/10.32659/tsj.v4i1.49

Lubis, Y., Hermanto, B., & Edison, E. (2018). Manajemen dan Riset Sumber Daya Manusia. Bandung: Alfabeta

Octaviany, V. (2015). Pengantar Pemasaran Pariwisata. Bandung: Alfabeta

Octaviany, V. (2016). Pengaruh Kualitas Produk Pariwisata Terhadap Keputusan Berkunjung Di Bale Seni Barli Kota Bandung. Tourism Scientific Journal, Volume 1(2).

Octaviany, V., Ersy Ervina, Dwiesty Dyah Utami. (2019). Creative Tourism Satisfaction (Studi Kasus di Kampung Kreatif Dago Pojok Kota Bandung). Jurnal Akrab Juara, 4(4).

Sudirman. (2011). Interaksi dan Motivasi Belajar Mengajar. Jakarta: Grafindo Persada.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta

Sumarwan, U. (2011). Perilaku Konsumen: Teori dan penerapannya dalam pemasaran. Bogor: Ghalia Indonesia

Wikipedia dalam https://id.wikipedia.org/wiki/Desa_wisata

Published

2022-04-30