Pengaruh Fasilitas Wisata dan Harga Terhadap Keputusan Berkunjung Wisatawan di Wana Wisata Batu Kuda Kabupaten Bandung
DOI:
https://doi.org/10.32659/jmp.v2i1.251Keywords:
Tourist Motivation, Visiting Decisions, TourismAbstract
The research aims found out and explained the influence of tourist facilities and prices on the decision to visit tourists in Wana Wisata Batu Kuda. The study used quantitative methods with descriptive analysis and verificative analysis. The population in this study the sample used was 100 respondents. The data collection technique used a questionnaire (questionnaire) by distributing questionnaires to samples (respondents) and collecting them again for processing. The analytical method used was instrument test (validity test, reliability test, normality test and linearity test), descriptive analysis, multiple regression analysis, coefficient of determination, t test, and F test using IBM SPSS 24 for Windows. The results of this study indicated that all question items are valid and reliable. Facilities and prices partially and simultaneously influence the decision to visit tourists at Wana Wisata Batu Kuda. The conclusion of this study is that facilities and prices have a positive and significant effect on the decision to visit tourists at Wana Wisata Batu Kuda.
References
Daryanto, (2011). Sari Kuliah Manajemen Pemasaran, Bandung: PT Sarana Tutorial Nurani Sejahtera.
Fitri, A. (2015). Pengaruh Word Of Mouth Terhadap Minat Berkunjung, Serta Dampaknya Pada Keputusan Berkunjung ( Survei pada Pengunjung Tempat Wisata “Jawa Timur Park 2” Kota Batu). Jurnal Administrasi Bisnis: Vol. 24 No.1.
Harahap, D. A. (2015). Analisis Faktor – Faktor yang Mempengaruhi Keputusan Pembelian Konsumen di Pajak Usu (Pajus) Medan. Jurnal Keuangan dan Bisnis: Vol.7 No.3
Hermawan, H. (2017) Pengaruh Daya Tarik Wisata, Keselamatan, Dan Sarana Wisata terhadap Kepuasan Serta Dampaknya Terhadap Loyalitas Wisatawan : Studi Community Based Tourism Di Gunung Api Purba Nglanggeran. Jurnal Media Wisata. Volume 15, Nomor 1. Halaman 562 – 577.
Husna, D. A. S., & Agustiani, I. N. (2022). Pengaruh Electronic Word Of Mouth (E-Wom) dan Citra Merek Terhadap Minat Menginap Di Hotel Dago Highland. Manajemen Dan Pariwisata, 1(2), 215–223. https://doi.org/https://doi.org/10.32659/jmp.v1i2.210
Karnita, I & Aprilia, L. R. (2021). Pengaruh Persepsi dan Prefensi Tamu terhadap Keputusan Menginap di Hotel Syariah Kota Bandung. Tourism Scientific Journal, Vol 6 (No. 2), 167 -186
Kotler dan Armstrong. (2012). Prinsip – prinsip Pemasaran Edisi 12 Jilid 1. Terjemahan Bob Sabran. Jakarta: Erlangga.
Kotler, Armstrong. (2012). Prinsip – prinsip Pemasaran Jilid 1 Edisi 13. Jakarta: PT Gelora Akrasa Pratama.
Kotler, Keller. (2009). Manajemen Pemasaran, Jilid 1 Edisi 13. Jakarta: Erlangga
Lubis, Y., Hermanto, B., & Edison, E. (2018). Manajemen dan Riset Sumber Daya Manusia. Bandung: Alfabeta.
Putri, M.E & Eviana, N. (2015). Potensi Wana Wisata Alam Batu Kuda Ujungberung Bandung. Akpindo Jakarta.
Priskila, T. (2018). Pengaruh Kepercayaan dan Risiko Tersepsi Terhadap Keputusan Pembelian daring dengan Harga tersepsi sebagai Variabel Pemoderasi (Studi Kasus Pada Shopee Indonesia). Jurnal Bisnis Manajemen, Vol.14 (No.2), 75 – 153.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Tjiptono, Fandy. (2007). Strategi Pemasaran, Yogyakarta: Andi.
Published
Issue
Section
Copyright (c) 2023 Negara Bayu Mahendra, Zia Kemala
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.