Pengaruh Daya Tarik Wisata dan Citra Destinasi Wisata Terhadap Kepuasan Pengunjung di Jalan Braga

Authors

  • Rieke Sri Rizki Asti Karini Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari
  • Anisa Septiani Eka Putri Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

DOI:

https://doi.org/10.32659/jmp.v2i2.293

Keywords:

Tourist Attraction, Image of Destination, Visitor Satisfaction, Braga Street

Abstract

Braga Street is one of the tourist destinations, which is the name of the main street in the city of Bandung. The name Braga Street was famous during the Dutch East Indies era, so along this road there are still several buildings that have typical European architecture. This street has a tourist attraction and image of a tourist destination that attracts tourists. However, currently, Braga street has several problems that affect the level of satisfaction of tourists who visit. The purpose of the study was to determine the influence of tourist attraction and image of tourist destinations on visitor satisfaction on Jalan Braga. Conducted on Jalan Braga by taking 100 tourists as respondents. Using descriptive and verifiative methods with a quantitative approach. The data obtained from the questionnaire was processed using SPSS Statistic 24 for Windows software. The results show that tourist attractiveness and image of tourist destinations have a positive and significant correlation of 73.20%. Simultaneously, tourist attractiveness and image of tourist destinations have a positive and significant effect on visitor satisfaction 57.2% and the remaining 42.8% were not studied in this study,

References

Abdurrohman, F. 2020. Pengaruh Daya Tarik Wisata Dan Citra Destinasi Terhadap Minat Berkunjung Ulang Melalui Kepuasan Pengunjung Sebagai Variabel Intervening (Studi Pada Pengunjung Objek Wisata Pantai Logending). STIE Putra Bangsa Kebumen.

Aprilia, ER. 2017. Pengaruh Daya Tarik Dan Fasilitas Layanan Terhadap Kepuasan Wisatawan Di Pantai Balekambang Kabupaten Malang. Pariwisata. Fakultas Ilmu Administrasi. Universitas Brawijaya Malang.

Apriliyanti, E., Hudayah, S., Zainurossalamia, S. 2020. Pengaruh Daya Tarik Wisata, Citra Destinasi, dan Sarana Wisata Terhadap Kepuasan Wisatawan Citra Niaga Sebagai Pusat Cerminan Budaya Khas Kota Samarinda. Jurnal Manajemen. Vol. 12. No. 1. Hal. 145-153.

Aviolitasona, Gheraldin Bella. 2017. Pengaruh Citra Destinasi terhadap Minat Kunjung Ulang Wisatawan Umbul Sewu. Skripsi. Fakultas Ekonomi dan Bisnis Islam. Institut Agama Islam Negeri Surakarta.

Badan Pusat Statistik (BPS) Jawa Barat. 2023. Data Jumlah Kunjungan Wisatawan Kota Bandung Tahun 2020-2022.

Basiya dan Abdul Rozak, Hasan. 2012. Kualitas daya tarik wisata, kepuasan dan niat kunjungan kembali wisatawan mancanegara di Jawa Tengah. Semarang: Dinas Kepariwisataan Vol. XI No. 2, 2 Oktober 2012.

Ghozali, Imam. 2013. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro.

Hailin Qu, et all. 2010. A Model of Destination Branding: Integrating The Concept of The Branding and Destination Image. Journal homepage: www. elsevier.com

Hanif, A., Kusumawati, A., Mawardi, M.K. 2016. Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi Pada Wisatawan Nusantara Yang Berkunjung Ke Kota Batu). Junal Administrasi Bisnis (JAB). Vol. 38. No. 1. Hal. 46.

Lopes, Sergio Dominique Ferreira. (2011). Destination Image: Origins, Developments and Implications. Revista de

Lubis, Y., Hermanto, B., & Edison, E. 2018. Manajemen dan Riset. Cetakan ke 1. Bandung: Alfabeta

Mardalis, Ahmad and Wijaya, Ratna Puspa. (2016). Pengelolaan Daya Tarik Wisata Alam Berdasarkan Kepuasan dan Keinginan Wisatawan. 2016. Seminar Nasional Ekonomi Bisnis Universitas Muhammadiyah Sidoarjo

Sugiyono. 2011 Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Alfabeta : Bandung.

________ 2017 Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Alfabeta : Bandung.

Sujarweni., Wiratna (2014). Metode Penelitian. Yogyakarta. Pustaka Baru Press

Suryadana, M. Liga dan Vanny Octavia. (2015). Pengantar Pemasaran Pariwisata. Bandung : Alfabeta

Yoeti. 2012. Pengantar Ilmu Pariwisata. Bandung: Penerbit Angkasa Bandung.

https://www.google.co.id/amp/s/jabarekspres.com/berita/2020/01/21/dishub-kaji-rencana-bebaskan-jalan-braga-dari-parkir/amp/ (diakses pada 25 Juni 2023)

https://travelingyuk.com/heritage-walk-braga-bandung/183040/ (diakses pada 25 Juni 2023)

https://www.instagram.com/p/CJqql_0FIS8/?igshid=1uqs2qnedn2eu (diakses pada 20 Juni 2023)

https://id.m.wikipedia.org/wiki/Jalan_Braga (diakses pada Juni 2023)

Published

2023-10-25