Pengaruh Travel Motivation dan Perceived Value Terhadap Minat Berkunjung Kembali di Desa Wisata Lebakmuncang Ciwidey
DOI:
https://doi.org/10.32659/jmp.v3i1.345Keywords:
Travel Motivation, Perceived Value, Revisiti IntentionAbstract
This research aims to determine the influence of travel motivation and perceived value on interest in visiting Lebakmuncang Ciwidey Tourism Village. This research method uses quantitative methods with descriptive analysis and verifiative analysis. The variables used are travel motivation, perceived value and interest in visiting again. The sample used amounted to 100 respondents, namely tourists who had visited Lebakmuncang Ciwidey Tourism Village. The results of the instrument test showed that all statements were declared valid because the value was above 0.300 and declared reliable because the value was above 0.700. From descriptive research, it is known that travel motivation, perceived value and interest in visiting again as a whole are included in the "good" category. While the verifiative results have a coefficient of determination of 0.802 or 80.20%, the remaining 19.80% is a variable that was not studied in this study. The test results showed that this study had a significant effect both partial and simultaneous.
References
Aisyah, R. (2018). Pengaruh Perceived Value Terhadap Repurchase Intention Produk Sepatu (Pada Konsumen Pt Brodo Ganesha Indonesia Di Offline Store Bandung). Program Studi D-IV Adminstrasi Bisnis POLBAN.
Astini, R., & Sulistiyowati, I. (2015). Pengaruh Destination Image, Travel Motivation, Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung (Studi Kasus Pada Wisatawan Nusantara Muslim Di Pantai Carita Pandeglang Banten). Jurnal Ilmiah Manajemen dan Bisnis Indah Sulistiyowati (Vol. 1, Issue 3). www.republika.com
Basiya dan Rozak. (2012). Kualitas Daya Tarik Wisata, Kepuasan Dan Niat Kunjungan Kembali Wisatawan Mancanegara Di Jawa Tengah. Jurnal Dinamika Kepariwisataan. Vol 11. No 02. Hal 1-12. https://www.unisbank.ac.id/ojs/index.php/pdk1/article/view/1715/629.
Bachtiar, M. Latief. (2016). Pengaruh Strategi Bauran Pemasaran Terhadap Minat Berkunjung Kembali Di Objek Wisata Pantai Kabupaten Gunung Kidul. Skripsi Yogyakarta: Fakultas Ekonomi Jurusan Manajemen Program Studi Manajemen. Universitas Negeri Yogyakarta
Edison, E., Indrianty, S., Asep Rohendi Shiddik, Mohammad Bayu Setiawan, Mochamad Diva Aditya, Ade Nisya Mulyani, Dinda Rachmawati, Safrilla Ardyansyah, Muhammad Rasyid Zain Zaidan, Sandi Aditya, Muhammad Alif Dwiutomo, Rian Kurniawan, Reginne Thessalonicha Tjandra Kusuma, Muhammad Raihan Muharomy, July Sandra Andriana, Devia Putri Syaira Naftali, Rivanio Putra Fahrezi, & Tegar Putra Setiawan. (2024). Potensi Desa Wisata Dan Aspek Pendukung: Pesona Desa Wisata Ciburial (R. S. R. A. Karini & R. R. Muttaqien, Eds.). Edulitera.
Edison, E., & Kartika, T. (2023). Manajemen Strategis Dalam Membangun Kinerja Organisasi. PT. Literasi Nusantara Abadi Grup.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
Julidawati, H., Noviarti, N., Kalsum, U., Marsidin, S., Pendidikan, A., & Negeri Padang, U. (2022). Meningkatkan Kinerja Individu dalam Melaksanakan Fungsi dan Tugas.
Khan, M. J., Chelliah, S., & Ahmed, S. (2019). Intention to visit India among potential travellers: Role of travel motivation, perceived travel risks, and travel constraints. Tourism and Hospitality Research, 19(3), 351–367.
Lai, T. L. (2004). Service Quality and Perceived Value’s Impact on Satisfaction, Intention and Usage of Short Message Service (SMS). Information System Frontiers, 6(4), 353–368.
Lubis, Y., Hermanto, B., & Edison, E. (2019). Manajemen Dan Riset Sumber Daya Manusia. Alfabeta.
Maulana, I. (2022). Pengaruh Self-Concept Dan Lifestyle Terhadap Minat Berkunjung Pada Destinasi Wisata Di Kabupaten Purwakarta. Jurnal Ekonomi Dan Bisnis, 11(2).
Mayasari, N. P., & Artanti, Y. (2021). Pengaruh Creative Tourist Experience, Travel Motivation dan Perceived Risk terhadap Revisit Intention pada wisata edukasi secara virtual. Business Innovation and Entrepreneurship Journal, 3(3), 186–194.
Pandža Bajs, I. (2015). Tourist perceived value, relationship to satisfaction, and behavioral intentions: The example of the Croatian tourist destination Dubrovnik. Journal of Travel Research, 54(1), 122–134.
Pitana, I. G., & Putu G. Gayatri. (2005). Sosiologi Pariwisata. CV Andi Offset.
Pengelola Desa Wisata Lebakmuncang (2023)
Rizan, M., Saidani, B., & Anggraeni, R. (2022). Pengaruh Perceived Value dan Promotion terhadap Revisit Intention dengan Kepuasan sebagai Intervening (Vol. 3, Issue 1).
Rumhadi, T. (2017). Urgensi Motivasi Dalam Proses Pembelajaran The Urgent Of Motivation In Learning Process. Inovasi-Jurnal Diklat Keagamaan, 11(1).
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sugiyono. (2017). Metode Penelitian Kombinasi (Mix Methods). Alfabeta.
Sugiyono. (2018). Metode Penelitian Kuantitatif. Alfabeta.
Suhartapa, S., & Sulistyo, A. (2021). Pengaruh Persepsi dan Motivasi Wisatawan Terhadap Minat Kunjung Ulang di Pantai Baru Yogyakarta. Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 12(2), 115–122. https://doi.org/10.31294/khi.v12i2.10579
Suhud, U., & Wibowo, A. (2016). Predicting customers’ intention to revisit a vintage-concept restaurant. Journal of Consumer Sciences, 1(2), 115–122.
Umar, H. (2013). Metode Penelitian Untuk Skripsi dan Tesis. Rajawali.
Wulanjani, H., & Derriawan. (2017). Dampak Utilitarian Value dan Experiential Marketing Terhadap Customer Satisfaction Dan Revisit Intention. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 2(2).
Yuniawati, Finardi, (2016). Pengaruh Customer Experience Terhadap Revisit Intention di Taman Wisata Tangkuban Parahu. Universitas Pendidikan Bandung. The Journal: Tourism and Hospitality Essentials
Zeithaml and Bitner. 2000. Service Marketing Integrating Customer Focus Across. The Firm, 3rd edition. Boston. Mc Grow Hill/Irwin
Published
Issue
Section
Copyright (c) 2024 Pratiwi Pribadi Putri, Emron Edison
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
