Pengaruh Museum Experience Terhadap Keputusan Berkunjung Kembali di Museum Geologi Bandung

Authors

  • Hadi Mulyana STIEPAR YAPARI BANDUNG
  • Emron Edison Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari

DOI:

https://doi.org/10.32659/tsj.v9i1.307

Keywords:

Museum Experience, Decision to Revisit, Geological Museum

Abstract

This research aims to assess the impact of museum experience on the decision to revisit the Geological Museum of Bandung. A quantitative method was applied through Simple Linear Regression analysis, with a research sample consisting of 100 respondents, namely tourists who are currently visiting or have previously visited the Geological Museum of Bandung. Data from the questionnaire, structured on a Likert scale, were analyzed using SPSS to test the questionnaire instrument and the coefficient of determination. The results of the instrument testing show that each statement in the questionnaire is valid and reliable. Descriptively, the Museum Experience variable falls into the "good" category, as does the variable for the decision to revisit. Verification analysis indicates positive and significant results, both partially and simultaneously, with a coefficient of determination of 52.5%. The remaining 47.5% is attributed to other variables not investigated in this study.

References

Aisha, Umayra N, & Nofriyandri, R, & Dofest, H, & Pratiwi, Wulandari D. (2023). Pengaruh Museum Experience terhadap Minat Berkunjung Kembali Wisatawan di Museum Adityawarman. Jurnal Manajemen Pariwisata dan Perhotelan, 1(2). 110-121.

Abdullah, M. G., & Liana, C. (2018). Perkembangan Museum Keraton Sumenep Sebagai Objek Pariwisata Tahun 1994-2014. AVATARA, e-Journal Pendidikan Sejarah, 6(3).

Falk, John H. dan Lynn D. Dierking. (1992). The Museum Experience Revisited.

Hardiansyah & Yuningsih, E. (2018). Analisis Pengaruh Customer Experience Terhadap Minat Berkunjung Kembali (Revisit Intention) Pada Destinasi Wisata Kota Bogor. Visionida, 4(1).

Huang, Mao, L. L., Wang, & Zhang, J. J. (2015). Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon. International Journal of Sports Marketing and Sponsorship, 16(4).

Junaid, I., Ilham, M. D. M., & Saharuna, M. Y. (2022). Model Pengembangan Interpretasi Pariwisata Edukasi di Museum Kota Makassar. Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 16(2), 216–236. https://doi.org/https://doi.org/10.47608/jki.v16i22022.216-236

ICOM. (2022). Museum Definition. Retrieved November 10, 2023, from ICOM - International Council of Museums website: https://icom.museum/en/resources/standards-guidelines/museum-definition/

Kotler, Neil G., P., Kotler, W. I. (2008). Museum Marketing Strategy: Designing missions Building Audiences Generating Revenue and Resouces. Amerika: Jossey-Bass

Kristiutami, Y. P., Dewi, D. P., Syarifuddin, D. (2020). Pengaruh Pengalaman Museum Experience Terhadap Kepuasan Pengunjung di Museum Sri Baduga. Nusantara, 3(2)

Lubis, Y., Hermanto, B., Edison, E. (2018). Manajemen dan Riset Sumber Daya Manusia. Bandung: Alfabeta.

Mulyana, H. (2023). Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung. Manajemen dan Pariwisata, Vol. 1 No. 2, 188-208. DOI: https://doi.org/10.32659/jmp.v2i2.296

Melyanti, E. D., Rini Andari, Oce Ridwanudin (2011). Pengaruh Museum Experience Terhadap Keputusan Berkunjung (Survei Pada Wisatawan Nusantara Yang Berkunjung Di Museum Kereta Api Ambarawa). THE Journal: Tourism and Hospitality Essentials Journal, 4(1).

Mustafidah, dan Puspaningrum, D.A. (2016). Pengaruh Motivation, Perceived Value, dan Experience terhadap Resivit Intention pada Hawai Water Park Malang. Jurnal Mahasiswa FEB, 4(2).

Peraturan Pemerintah 66 tahun 2015 tentang Museum.

Stylos, N., Vassiliadis, C. A., Bellou, V., & Andronikidis, A. (2016). Destination images, holistic images, and personal normative beliefs: Predictors of intention to revisit a destination”. Tourism Management, 53, 40-60.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta

Undang-Undang Nomor 11 Tahun 2010 tentang Cagar Budaya.

Zakaria, Gitta P. (2015). Pengaruh Museum Experience Terhadap Perilaku Pasca Berkunjung. Bandung. Universitas Pendidikan Indonesia.

Published

2023-12-30

How to Cite

Mulyana, H., & Edison, E. (2023). Pengaruh Museum Experience Terhadap Keputusan Berkunjung Kembali di Museum Geologi Bandung. Tourism Scientific Journal, 9(1), 55-63. https://doi.org/10.32659/tsj.v9i1.307

Most read articles by the same author(s)

1 2 > >>