Pengaruh Outdoor Recreation Motivation Terhadap Revisit Intention Melalui Perceived Risk

Authors

  • Ana Inayatul Millah Universitas Pendidikan Indonesia
  • Hari Mulyadi Universitas Pendidikan Indonesia
  • Oce Ridwanudin Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.32659/tsj.v9i2.351

Keywords:

Outdooor Recreation Motivation, Revisit Intention, Perceived Risk, Jamiaki Peak, Puspa Peak

Abstract

Repeat visits made by tourists become one of the assessment factors regarding overall customer satisfaction, destination maturity, and perceived value of a tourist destination when tourists make a visit. Empirical research has recognized that many attractions and tourist destinations are very dependent on tourists who reivisit. Based on the above, conducting research on revisit intention will greatly help the company or destination to maintain its existence and provide an advantage in its competitiveness. The purpose of this study is to obtain an overview and influence of the outdoor recreation motivation dimension on revisit intention tought perceived risk in tourists Jamiaki Peak and Puspa Peak Camp Destination, Ciamis Regency. The research method used is a quantitative method. The study was conducted by setting a sample of 350 tourists through questionnaires as data collection. The study used SEM (Structural Equation Model) analysis techniques with AMOS 20.0 software and SPSS for windows version 25.0. Tests have shown that outdooor recreation motivation has a significant effect simultaneously on revisit intetion through perceived risk. The results of the Parameter Estimation Model of outdoor recreation motivation on revisit intention through perceived risk as a whole have been known that the R2 value of 0.443 means that the variable revisit intention which can be explained by outdoor recreation motivation intention and perceived risk is 44.3%, while 55.7% is influenced by other variables.

References

Ab Dulhamid, H., Isa, M. I., Mohamed, B., & Sazali, M. F. (2023). Motivation of Outdoor Recreation Participation Among Rural and Urban Communities. Planning Malaysia, 21(1), 470–483. https://doi.org/10.21837/PM.V21I25.1251

Abidin, Z., Handayani, W., Zaky, E. A., & Faturrahman, A. D. (2022). Perceived risk and attitude’s mediating role between tourism knowledge and visit intention during the COVID-19 pandemic: implementation for coastal-ecotourism management. Heliyon, 8(10), e10724. https://doi.org/10.1016/j.heliyon.2022.e10724

A?an, K., & Emeksiz, M. (2018). Outdoor recreation participants’ motivations, experiences and vacation activity preferences. Journal of Vacation Marketing, 24(1), 3–15. https://doi.org/10.1177/1356766716676300

Chew, E. Y. T., & Jahari, S. A. (2014). Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393. https://doi.org/10.1016/J.TOURMAN.2013.07.008

Conchar, M. P., Zinkhan, G. M., Peters, C., & Olavarrieta, S. (2004). An integrated framework for the conceptualization of consumers’ perceived-risk processing. Journal of the Academy of Marketing Science, 32(4), 418–436. https://doi.org/10.1177/0092070304267551

Cox, D. F., & Rich, S. U. (1964). Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping. Journal of Marketing Research, 1(4), 32. https://doi.org/10.2307/3150375

Darnell, A. C., & Johnson, P. S. (2001). Repeat visits to attractions: a preliminary economic analysis. Tourism Management, 22(2), 119–126. https://doi.org/10.1016/s0261-5177(00)00036-4

Dayour, F., & Adongo, C. A. (2015). Why They Go There?: International Tourists ’ Motivations and Revisit Intention to Northern Ghana. Tourism Management 2015, 4(1), 7–17. https://doi.org/10.5923/j.tourism.20150401.02

Funk, D. C. (2008). Consumer Behaviour in Sport and Events: Marketing Action. Elsevier’s Science & Technology Rights Department in Oxford.

Gaffar, V., Yuniawati, Y., & Ridwanudin, O. (2019). a Study of Outdoor Recreation Motivation and Activity Preferences. Xinan Jiaotong Daxue Xuebao/Journal of Southwest Jiaotong University, 54(3). https://doi.org/10.35741/issn.0258-2724.54.3.23

George, R. (2010). Visitor perceptions of crime-safety and attitudes towards risk: The case of Table Mountain National Park, Cape Town. Tourism Management, 31(6), 806–815. https://doi.org/10.1016/j.tourman.2009.08.011

Halimi, F. F., Gabarre, S., Rahi, S., Al-Gasawneh, J. A., & Ngah, A. H. (2022). Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia. Journal of Islamic Marketing, 13(11), 2437–2461. https://doi.org/10.1108/JIMA-01-2021-0014

Hasan, M. K., Ismail, A. R., & Islam, M. F. (2017). Tourist risk perceptions and revisit intention: A critical review of literature. Cogent Business and Management, 4(1). https://doi.org/10.1080/23311975.2017.1412874

He, X., & Luo, J. M. (2020). Relationship among Travel Motivation, Satisfaction and Revisit Intention of Skiers: A Case Study on the Tourists of Urumqi Silk Road Ski Resort. Administrative Sciences, 10(3), 56. https://doi.org/10.3390/admsci10030056

Huang, S., & Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29–44. https://doi.org/10.1177/0047287508328793

Humagain, P., & Singleton, P. A. (2021). Exploring tourists’ motivations, constraints, and negotiations regarding outdoor recreation trips during COVID-19 through a focus group study. January.

Johann, M., Mishra, S., Malhotra, G., & Tiwari, S. R. (2022). Participation in active sport tourism: impact assessment of destination involvement and perceived risk. Journal of Sport and Tourism, 26(2), 101–123. https://doi.org/10.1080/14775085.2021.2017326

Joo, D., Xu, W., Lee, J., Lee, C. K., & Woosnam, K. M. (2021). Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. Journal of Destination Marketing and Management, 19(December 2020), 100553. https://doi.org/10.1016/j.jdmm.2021.100553

Khan, M. J., Chelliah, S., & Ahmed, S. (2019). Intention to visit India among potential travellers: Role of travel motivation, perceived travel risks, and travel constraints. Tourism and Hospitality Research, 19(3), 351–367. https://doi.org/10.1177/1467358417751025

Kim, W. G., & Moon, Y. J. (2009). Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type. International Journal of Hospitality Management, 28(1), 144–156. https://doi.org/10.1016/J.IJHM.2008.06.010

Lau, A. L. S., & McKercher, B. (2016). Exploration Versus Acquisition: A Comparison of First-Time and Repeat Visitors: Http://Dx.Doi.Org/10.1177/0047287503257502, 42(3), 279–285. https://doi.org/10.1177/0047287503257502

Liu, C. H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42–54. https://doi.org/10.1016/j.jairtraman.2015.12.007

Luvsandavaajav, O., & Narantuya, G. (2021). Mongolian Domestic Tourists’ Motivation and Revisit Intention: Mediating Effect of Perceived Benefit and Perceived Value. Central European Journal of Geography and Sustainable Development, 3(1), 32–48. https://doi.org/10.47246/cejgsd.2021.3.1.3

Pai, C., Kang, S., Liu, Y., & Zheng, Y. (2021). An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience. Sustainability 2021, Vol. 13, Page 1007, 13(2), 1007. https://doi.org/10.3390/SU13021007

Pangaribuan, C. H., Manurung, A. H., Saroso, H., & Rusmanto, T. (2021). The Influence of Risk Perception on Destination Attachment and Voluntourism Behavior: Empirical Evidence from Indonesia. Journal of Asian Finance, Economics and Business, 8(3), 1287–1293. https://doi.org/10.13106/jafeb.2021.vol8.no3.1287

Reichel, A., Fuchs, G., & Uriely, N. (2007). Perceived risk and the non-institutionalized tourist role: The case of Israeli student ex-backpackers. Journal of Travel Research, 46(2), 217–226. https://doi.org/10.1177/0047287507299580

Salim, E., Mayer, M., Sacher, P., & Ravanel, L. (2022). Visitors’ motivations to engage in glacier tourism in the European Alps: comparison of six sites in France, Switzerland, and Austria. Journal of Sustainable Tourism, January. https://doi.org/10.1080/09669582.2022.2044833

Schiffman, L. G., Kanuk, L. L., & Hansen, H. (2012). Consumer Behaviour: A European Outlook. In Pearson Education.

Soliman, M. (2021). Extending the Theory of Planned Behavior to Predict Tourism Destination Revisit Intention. International Journal of Hospitality and Tourism Administration, 22(5), 524–549. https://doi.org/10.1080/15256480.2019.1692755

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Sukma Winarya Prabawa, I. W., & Ratih Pertiwi, P. (2020). The Digital Nomad Tourist Motivation in Bali: Exploratory Research Based on Push and Pull Theory. Athens Journal of Tourism, 7(3), 161–174. https://doi.org/10.30958/ajt.7-3-3

Sukmadinata, N. S. (2012). Metode Penelitian Pendidikan. Rosda Karya.

Toften, K., & Hammervoll, T. (2010). Niche marketing and strategic capabilities: An exploratory study of specialised firms. Marketing Intelligence and Planning, 28(6), 736–753. https://doi.org/10.1108/02634501011078138

Um, S., Chon, K., & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141–1158. https://doi.org/10.1016/j.annals.2006.06.003

Uslu, A., & Karabulut, A. (2018). Touristic Destinations’ Perceived Risk and Perceived Value As Indicators of E-Wom and Revisit Intentions. International Journal of Contemporary Economics and Administrative Sciences, 8(2), 37–63.

Wang, Y.-C., Lin, W.-R., Yeh, P.-H., & Liu-Chyong-Ru. (2011). The Role of Destination Image in Formation of Destination Loyalty at Leisure Farm: Difference between First-time and Repeat Visitors, . International Journal of Agricultural Travel and Tourism, 2, 106–121.

Whiting, J. W., Larson, L. R., Green, G. T., & Kralowec, C. (2017). Outdoor recreation motivation and site preferences across diverse racial/ethnic groups: A case study of Georgia state parks. Journal of Outdoor Recreation and Tourism, 18(October 2015), 10–21. https://doi.org/10.1016/j.jort.2017.02.001

Yang, L., & Lu, X. (2023). Perceived Risk of Korea Medical Tourism Influencing Purchase Hesitation Multiple Regression Analysis Based on the SPSS 21.0. https://doi.org/10.4108/eai.18-11-2022.2326899

Published

2024-06-11

How to Cite

Millah, A. I., Mulyadi, H., & Ridwanudin, O. (2024). Pengaruh Outdoor Recreation Motivation Terhadap Revisit Intention Melalui Perceived Risk. Tourism Scientific Journal, 9(2), 127-140. https://doi.org/10.32659/tsj.v9i2.351

Issue

Vol. 9 No. 2 (2024): Juni 2024

Section

Articles

Copyright (c) 2024 Ana Inayatul Millah, Hari Mulyadi, Oce Ridwanudin

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.